Big businesses have their own frame and thus they attract big talent easily. During campus interviews, they are the talk of the town and they dominate most of the employer league tables. They offer employer brands and thus job seekers turn to them blindly. They even have inspirational leadership teams that will create excellent brand stories and engage the marketplace. This is not the case with small business firms; they cannot lure employers towards them as easy as big firms do. But this can be achieved if the small companies build up their strengths and use them correctly. Below are few ways that will attract talented employees to your small business.
Put up an influential brand story to explain your firm’s potency
Talented employers are very ambitious and thus they want to join a company that has great potential and can do wonders in the future. Everyone will wish to join companies like eBay, Discovery, Google, etc. Thus the firm needs to put up an influential brand story to explain the potential of the firm. They need to explain to the job-seeker that they are the next big thing in the future. The company can put up a clear vision, revenue growth plan, product release, headcount, etc. If your business is without any vision then it will not attract any talent. To lure top talents in the market, the company needs to present a motivated potential future to the job seekers.
Prove to job seekers that it’s not a risk in joining small firms
We all know the fact that the business world is surely unstable. There is a great increase in failed startups, recent global economic crises and the latest disruptive technologies. All these things prove that the business world is unbalanced and wobbly. Both small, as well as big business are at risk and can fail at any time. The big companies that are leading the world today didn’t exist before 20 years ago and the small companies that are making their mark may even be the ones that will lead the world in 20 years. Big businesses also fail sometimes and can lead to unemployment. Thus the small companies need to prove this fact to the job seekers and assure them that there is no risk in joining small firms.
Give flexibility to your staff
Small companies need to give flexibility to their staff in order to get full access to the top talent. Thus companies should be open to hiring workers on a freelance basis, part time and even on a flexible basis. This will give the company more access to the top talent. Self employed workers can be a costly affair, but their payment is mostly related to their performance.
Look with large employers who may be sacking their staff
Small companies should look for large employers in the industry who may be sacking their staff. There are a few companies in the market who usually run the outplacement programs and are searching for companies to hire their sacked employees. By doing this the company can be benefited in two ways. Firstly, they will get to hire big company trained talent easily; secondly they will get these employers at a very cheap price.
Reveal the benefits of working in a small firm
Small companies should reveal all the benefits of working in their firm. They need to explain to a job seeker that working in a small business is very beneficial. Employees get great autonomy, independence, flexibility and even more exposure to senior clients. The employees can even get to know their work results fast. Their work is more noticeable in small companies and their contribution can be more easily seen.